As an innovator of professional smart wearables, OURELA devotes to crafting high-performance GPS outdoor smartwatches to empower every hiker, climber and outdoor enthusiast worldwide.

10,000+㎡Manufacturing Base
545+Staffs
40+Countries & Regions Covered
6 YearsofOutdoor Tech Innovation
100+ Global Distributors
80+Global Patents

About OURELA

For boundless wilderness, unconstrained outdoor exploration, and the harmony between humans and nature. For years, we’re dedicated to crafting professional outdoor GPS smartwatches for wilderness explorers and global outdoor partners, enabling safe off-grid journeys and fostering a culture of authentic outdoor living for a brighter wild future.

OURELA Brand Milestone Timeline (2020–2025)

Track for The Great Outdoors | Precision GPS for Global Explorers | OURELA Growth Journey
2020
2020
(Brand Founding)OURELA officially founded, launching our first outdoor GPS smartwatch prototype built for wilderness hikers and off-grid adventurers.We established core independent R&D lab focusing on multi-satellite positioning and extreme waterproof wearable tech
2021
2021
First Mass-Production Model Launch Released, our debut mass-market outdoor GPS watch with entry-level competitive pricing.Gained first batch of authorized distributors across Europe, receiving initial positive reviews from outdoor gadget media.
2022
2022
(Professional GPS Tech Breakthrough)Launched upgraded multi-satellite high-precision GPS system, delivering stable signal in deep forests & high-altitude mountains.Won the Global Outdoor Gear Innovation Award for pioneering wearable navigation technology.
2023
2023
(Global Market Expansion)Reached distribution coverage across 30+ countries and regions worldwide. DM56 watch hit the market, featuring industry-leading ultra-long standby and 5ATM waterproof protection.Featured by top Western mainstream tech media.
2024
2024
(Partner Ecosystem Upgrade)Surpassed 80+ global authorized dealers, with a 98% distributor repeat purchase rate. Improved international after service center and expanded our manufacturing base to 10000+ square meter with advanced automatic machines to ensure stable quality.
2025
2025
(Industry Leading Outdoor Wearable Innovator)Released new next-gen GPS smartwatch DM59 DM76 with self-developed low-power navigation algorithm.Became a widely recognized outdoor GPS innovator, Won multiple international design awards for signature outdoor watch.
Technology

Our culture

Purpose, imagination and meaningful action.

Our mission

Deliver reliable, precision outdoor GPS smartwatches for global adventurers and partners. We safeguard every outdoor journey with user-centric wearable tech, while creating sustainable long-term value for consumers, distributors and our whole industry.

Our Vision

To be the world’s most trusted pioneer of professional outdoor GPS wearables. Lead the outdoor tech sector with continuous navigation innovation, and set a benchmark for responsible, eco-friendly wearable development across the globe.

Our values

Human-centric care, technological innovation, pursuit of excellence, and environmental & social responsibility — these four pillars guide every step of OURELA’s growth.

Trusted Outdoor Watch Partners

We cooperate with authorized global distributors, supplying high quality, competitive prices and full support to help you boost local sales and profits.
Reliable Gear for Every Jungle & Mountain Expedition
Mr Luis, 39, supplier for local hiking and mountaineering clubs across Brazil’s rainforest regions. OURELA’s scratch-proof, IP68 waterproof rugged watches hold up perfectly under harsh tropical weather. Hardware failure rates are extremely low, which eliminates endless after-sales disputes with her club clients.6 minutes to read (Click to enter)
Brazil | Outdoor Sports Club Supplier
Charting New Trails with Next-Gen GPS Tech
Mr. Ethan Clark, 41, owner of a large outdoor gear retail chain in Colorado. He partnered with OURELA for its industry-leading multi-satellite GPS innovation. Shoppers are blown away by stable positioning on mountain hikes and ultra-tough rugged casing, and this unique tech edge makes OURELA watches stand out far above competing wearables on his shelves.6 minutes to read (Click to enter)
United States | Retail Store Owner
Streamlined Partnership Support for Global Growth
Mr. Lukas Weber, 47, regional wholesale agent covering central Europe. He praises OURELA’s thoughtful full-cycle partner support: fast response for all bulk order, customization and marketing material inquiries, plus tailored local market promotion plans that cut down his communication workload drastically.7 minutes to read (Click to enter)
Germany | Offline Wholesale Agent

AWARDS

Globally Recognized Outdoor Wearable Innovation

Awards and Media Recognition

As a innovator in outdoor GPS innovator, OURELA have earned top reviews and global awards from leading European & American consumer electronics media.
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